Brennan Sales Institute || Products

Studio produced, these interactive sales training materials present many of the advanced concepts presented in our training programs and core curriculum.

Brennan Sales Institute offers web based Advanced Questioning, Advanced Closing, Listening to Understand, and Resolving Objections training program. The 35-40 minute interactive sessions contain a course and skill introduction, application, coaching guide and review.

Introducing the same skills presented during our live and active training sessions, participants are able to easily navigate through the course content without any time out of the field. This multi-media resource provides participants with a complete introduction of program skills. Learn the skills through a series of audio and video prompts which review and demonstrate the application of the program content in the field.

Participants engage in a series of interactive exercises that test their knowledge and application of the skills in their real world setting. In addition, a program review is available to test their ability to retain the skills.

CD Audio Series

The Right Question (Audio CD)

Based on the best selling book, this breakthrough approach will show you how to build long-term partnering relationships with your customer. Set yourself apart from the competition by using the advanced questioning, listening and selling skills to generate meaningful dialogue and uncover new opportunities that lead to sales.

Advanced Closing Techniques (Audio CD)

Learn how to take a non-user of your product or service to a user and advocate. This CD introduces intermediate to advanced closing skills to assist the listener to close on every contact. Apply over 6 tested advanced closing skills to gain commitment on every contact.

Listening to Understanding (Audio CD)

Foundation listening skills to advanced communication skills are introduced durning this program. These skills show how to identify the spoken and unspoken word and the ability to hear what others can’t.

Resolving Objections (Audio CD)

Neutralizing is the unique concept presented in this topic that will show participants how to focus on the customer’s desired outcomes and strip away resistance. This easy multi-step process shows participants how to: neutralize and question to stabilize the relationship, manage and eliminate resistance.

Our CD ROM reinforcement product provides a blended learning experience for the viewer. This product provides the learner with reviews of key program content. Each review contains a professionally produced video with background graphics, PowerPoint slides and easy program access. Each review presents a comprehensive yet concise overview and reinforcement of key learning points. Each CD ROM contains a series of segment prompts that outline all of the program's topics. Charles Brennan, the author of the program content, narrates each review. This format gives the viewer a significant tool to increase their retention and application of the program material. Constant access to this product gives the viewer a resource to access on an ongoing basis to assist in making the program concepts a life long skill.

Advanced Questioning Skills (47 minutes)
Interactive Instructional CD ROM

Presenting advanced questioning skills, participants will be able to uncover the customer’s real needs, gather key information, expand the discussion and build strong relationships.

Listening to Understand- Advanced Listening Skills (25 minutes)
Interactive instructional CD ROM

Introducing the foundation to advanced listening skills, participants learn how to hear what others can’t. Identifying traits that are essential to effective listening, participants will be able to know the intent of the customer, stay focused and create an environment that is conducive to complete disclosure.

Resolving Objections – How to get your price (51 minutes)
Interactive instructional CD ROM

Eliminate half the objections you receive and get the price you want. Learn how to: neutralize and manage objections, uncover key customer issues, achieve a position of strength and leverage to get your price, and obtain closure to move forward.

Advanced Closing (47 minutes)
Interactive instructional CD ROM

The concepts presented in this program give participants a strategy and tactical plan to convert a non-user of their product or service to an advocate. Introducing advanced closing skills, participants get a road map on how to close, understand where the customer is on the buying continuum and gain realistic commitment throughout the sales process.

Book
“Take Your Sales to the Next Level” will help you expand your customer relationships into higher levels of commitment – and close more sales! You will learn the critical steps of selling: engaging customers in real, in-depth conversations that lead to new opportunities, critical thought, and ultimately unique solutions. Discover the secrets to improving your questioning, listening, and closing skills – which are what separates competent sales professionals from the truly great ones.